To create a menu visible only to logged‑in users…and show a different menu to the public, the key idea is:

• Public users → see Menu A
• Logged‑in Premium users → see Menu B

You can achieve this using:

1. User roles (best if Premium users have a special role)
2. Membership plugins (MemberPress, Paid Memberships Pro, WooCommerce Memberships, etc.)
3. Code-based menu switching (lightweight and flexible)

Let’s go through the simplest and most powerful method.

Method 1 — Use WordPress roles + conditional menus (recommended)

If your Premium users have a special role (e.g., premium, subscriber_plus, etc.), you can conditionally load a different menu.

Step 1 — Create two menus

• Menu Public
• Menu Premium

Step 2 — Add this code to functions.php or Code Snippets:

function custom_menu_for_premium_users( $args ) {
    // Replace 'premium' with your actual role name
    if ( is_user_logged_in() && current_user_can( 'premium' ) ) {
        if ( $args['theme_location'] === 'primary' ) {
            $args['menu'] = 'Menu Premium'; // name or ID of your premium menu
        }
    }
    return $args;
}
add_filter( 'wp_nav_menu_args', 'custom_menu_for_premium_users' );

function custom_menu_for_premium_users( $args ) {
    // Replace 'premium' with your actual role name
    if ( is_user_logged_in() && current_user_can( 'premium' ) ) {
        if ( $args['theme_location'] === 'primary' ) {
            $args['menu'] = 'Menu Premium'; // name or ID of your premium menu
        }
    }
    return $args;
}
add_filter( 'wp_nav_menu_args', 'custom_menu_for_premium_users' );

Result

• Logged‑in Premium users see Menu Premium
• Everyone else sees Menu Public

This is lightweight, fast, and doesn’t require plugins.

Method 2 — Use a membership plugin (no code)

If you’re using:

• MemberPress
• Paid Memberships Pro
• WooCommerce Memberships
• Restrict Content Pro

…these plugins let you restrict menu items or entire menus based on membership level.

You simply:

1. Edit a menu item
2. Choose “Visible to: Premium Members Only”
3. Save

This is the easiest if you already use a membership system.

Method 3 — Use the “If Menu” plugin (simple, no coding)

Install:

If Menu – Visibility control for menu items

Then you can set conditions like:

• “Show only if user is logged in”
• “Show only if user has role Premium”
• “Hide if user is logged out”

This works well for small sites.